Marketing Communication Essay Example | Topics and Well Written Essays - 4000 words

Marketing Communication - Essay ExamplePartnership with an agency will pool resources and promote a project with more people, expertise, and capabilities working towards the same goal. As a result, an organization can produce a synergistic set up greater what it could achieve on its own. Choosing a communication agency or what some call an information agency is, therefore, a pivotal task for the achiever of a particular communications project.There is no standard selection process for this task since organizations follow different approaches tailored according to their requirements. However, it should be through with(p) in a systematic manner so that the organization does not lose time, effort and money.All processes in communication agency selection bewilder with the decision to seek an agency and henceforth, a definition of exactly what the organization will require from the agency (in terms of capabilities, skills, tasks, etc.) as well as the expect nature of the client-agency relationship. In defining agency requirements, a marketing audit may be performed. Current services must be analyzed to jell who is served well and how well. Marketing audit, Greg Clarke (2000) wrote, is a systematic information gathering process that highlights clearly where an organization stands along a scale ranging from no marketing to radical sophistication. (p. 184) The idea is that by employing such approach a communication agencys niche a portion of a market segment in which that provider can meet specialized needs that are not being met by other providers as well as the specific services, capabilities, commitment, and hold out offered will be identified. An organization can, hence, filter out the agencies that would not meet their requirements. The downside of this process is that it could be a daunting task when performed early in the process.