Web Analytics Online And E Commerce Activities - 899 Words

Web Analytics: Web analytics is a set of strategic methodologies implemented to maximize online and e-commerce activities. Web analytics extracts and categorizes qualitative and quantitative data to identify and analyze on-site and off-site patterns and trends. Analytic techniques and requirements vary according to organizational requirements. Web analytics services may be supplemented with related sources, including email marketing response rates, direct mail, sales and website performance data. With the help of Web analytics admin can be able to determine the number of users hit the website and how long they were on the site during the visit. Using the web analytics administrators can monitor whether the site is working fine or not, determine the area of interest of customer in the site and where they do not get traffic. It provides the administrators and publishers, the data that can be used to modify the website for the better user experience. Page Caching: The amount of real-time(dynamic) information that displays in web pages will correlate directly to the server resources, memory, and processing cycles that are being used, which affect the effective speed of the page loading. By caching the pages, they are saved in their fully rendered state, by which we can achieve performance that nears that of static web pages. Page caching is a process of storing (caching) this HTML on the server, during the time of generation of these WebPages, so that the next timeShow MoreRelatedSnookis Beach Boutique: E-Commerce Strategies1677 Words   |  7 PagesDuds Beach Boutique e-Commerce Strategies Creating a highly differentiated and unique identity in the crowded clothing retailing markets on the Jersey Shore boardwalk takes a combination of one-of-a-kind designs, a strong multichannel selling strategy that includes social media and the Web, and a positive in-store customer experience. Retailing is as much about creating a unique in-store experience as it is about creating a differentiated and defensible market identity online (Piturro, 1999). WithRead MoreWeb Analytics Software Tools For A Tremendous Amount Of Customer Data786 Words   |  4 Pagesamount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If one uses analytics only to measure the daily traffic, he is doing his self and his customers a disservice. Go ogle Analytics has many ecommerce specific features which are not setup by defaultRead MoreElectronic Commerce and Page Ref Essay4966 Words   |  20 PagesE-commerce 2013, 9e (Laudon/Traver) Chapter 1 The Revolution Is Just Beginning 1) The growth of mobile e-commerce almost doubled from 2011 to 2012. Answer: TRUE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 2) Approximately 80% of adults in the United States use a social network on a daily basis. Answer: FALSE Diff: 2 Page Ref: 8 AACSB: Reflective Thinking 3) A companys online inventory control process is an example of e-business, as opposed to e-commerce. Answer:Read MoreLaudon Mis 6ce Ch1010201 Words   |  41 Pagesï » ¿ Management Information Systems, Cdn. 6e (Laudon et al.) Chapter 10 E-Commerce: Digital Markets and Digital Goods 1) E-commerce is ubiquitous, meaning that is it available just about everywhere, at all times. Answer: TRUE Diff: 2 Type: TF Page Ref: 316 AACSB: Reflective thinking skills CASE: Content A-level Heading: 10.1 Electronic Commerce And The Internet 2) Marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location. Answer:Read MoreDigital Indi Challenges Of Data Mining Essay1387 Words   |  6 Pagesof Data Mining Implementation in E-Commerce in India Abstract: Data mining has drastically altered how businesses are being operated, especially in the online domain. This paper attempts to review the massive growth of data mining applications to improve the profitability of e-commerce ventures. As consumers increasingly tend to make their purchases online and with many companies investing heavily on improving their web presence, it is only natural thatRead MoreImpact Of E Commerce On Global Economy1352 Words   |  6 PagesIntroduction Impact of E-Commerce on Global Economy It is exciting area especially E-Commerce. The advancement in World Wide Web, computers and mobile wireless communication technologies are transforming the way business is conducted. The success stories of Amazon, eBay are few examples. New technologies have provided the required platform for innovation, growth, shopping convenience, and price advantage due to the boundary less competition. Business leaders across the industry are developingRead MoreThe Big Data Related Activities1487 Words   |  6 Pagesbig data and to the way in which it is used. Growth in big data brings with it many challenges, but it also presents new opportunities. Figure 1, helps understand some of the big data related activities that are taking place in the world with respect to volume of data that is being consumed by these activities over the next 5 years. Fig. 1: Data is predicted to grow to more than 160,000 terabytes in the next 5 years. Apple was Teradata’s â€Å"fastest ever customer to a petabyte† and, is operating a multiple-petabyteRead MoreWebsite Analysis : Web Analytics Essay1032 Words   |  5 PagesWeb analytics helps us to extract the data , analysis and perform report with the available data about a particular website which helps to identify and enhance the website for existing users and to attract new users [1] However, Web Analytics is a procedure for measuring web movement as well as can be utilized as a medium for business and statistical surveying, and to evaluate/enhance the adequacy of a site. For organizations utilizations of web analytics can help them measure the aftereffectsRead MorePrivacy Issues Of Data Mining And Data Publishing1404 Words   |  6 Pagesconcerns regarding their uses have also grown. With the personal data has been mined and published every day, the battle to reclaim the privacy starts vigorously. E-commerce websites harvests information about all the online searches of customers. Social Media exposes the likes and preferences of people, their photos and all their daily activities. Video surveillance monitors the movement of people. The data gets published from health care, censes and other government agencies. With such potential of harvestingRead MoreThe Forces Driving An Organization1621 Words   |  7 Pagesare the forces driving an organization to shift to analytics and be known as an analytical competitor? Analytics is when a particular organization uses large amount of data, predictive modeling, fact-based management, statistical analysis, quantitative analysis, and explanatory reasons in order to drive their business decisions and actions successfully (Harris 12). When an organization is trying to be analytically competitive, they are using analytics systematically and extensively to think outside