Location Matters

Twenty-five cent lemonade racks have cornered the market in beverage sales in approximations across the States. Lemonade stand franchisers have forecast out that cute kids on sunny days with cool beverages in convenient corner locations can bring in pretty overnice revenue. Unfortunately for them, their market is limitedto those within walking distance of the lemonade stand and those who happen to be driving through the neighborhood. Deciding where to run a argumentation can be a pretty daunting task. in that respect argon six areas in which a tradingperson can shoot to exploit his business, and the final decision will have a colossal impact on its success. Among locations from which to choose are central business districts (CBD), neighborhood locations, m boths and shopping centers, near competitors, outlying areas, and radical offices. Considering what the type of business is, the object market and the area surrounding the prospective location are all factors that will a ssist in determining where the best place to operate will be.Central Business Districts are located in the philia of a city, and are usually referred to as downtown in America (Wikipedia, 2006). One advantage to operating a business in a CBD is exposure, due to being surrounded by an assortment of retailers and services, allowing people who are not necessarily a target market to become sensible of the business. However, disadvantages such as saturation, traffic and costs of purchasing a topographic point could outweigh advantages, depending on the type of business (Leposky, 2005).Neighborhood locations offer a more intimate setting for a businesss client base. Away from the hustle and bustle of CBDs, neighborhood locations generally offer lour rental rates, more support from neighboring businesses and assist in adding spiritedness to surrounding neighborhoods . Malls and shopping centers offer locations which are usually equipped with fixtures, on-the-scene(prenominal) mainte nance, andassistance with marketing. Conversely, these locations often charge steeply for space. For some businesses, such as McDonalds and Burger King, operating near competitors has proven success.This type of local provides choice for consumers, and the opportunity to shine for the business moreover lack of performance could win business for the competitor. Conveniently, operating in an outlying area allows rest in the offspring of competition. However, inconvenience also has the opportunity to slow business. Home-based operations are enough more and more popular these days.Advantages such as low overhead, more time with family and, of course, no commute are among the factors leading to the growing convert from business office to home office (Pratt, 2006). But operating from home sometimes projects un-professionalism, constant interruptions and the inconvenience of friends and family assuming that you are always available. reach up shop just anywhere is not as unproblematic as it seems. There is a strategy to choosing a location, and a business owners final decision could make or severance his business. Each one of the locations offer benefits as well as challenges, but ultimately, the saying location, location, location holds true success will not queue up the business whose location is amiss.ReferencesChoosing a Business Location. (2005) Ampersand Communications Leposky, G. March 2007. www.members.aol.com/amprsnd/location.html explanation of Central Business District. (2006) Wikimedia, Inc. Wikipedia Writing Staff. March 2007. www.wikipedia.org/wiki/Central_business_district The Impact of Location on Net Income A Comparison of Home based and Non-Home based furbish up Proprietors. (May 2006) SBA Office of Advocacy Pratt, J. March 2007. www.sba.gov/advo/research/rs275.pdf